14th JUICEFUL ISTANBUL SUMMIT 2025

Radisson Collection Hotel, Vadistanbul 11 September 2025, Thursday

08:00 – 09:30

Registration at the Hotel, Lobby

09:30 – 09:40

Welcome Addresses by MEYED

İpek İşbitiren, Secretary General, MEYED
Osman Güldüoğlu, President of the Executive Board

09:40 – 10:00

Juice Moments: Where Demand Meets Desire

Julia Sotera, Marketing Services Director, EMEA ,TETRA PAK

10:00 – 10:20

Spotlight on Biosolutions in Beverages: Juicing the Future of Innovation

Seçil Bal, Industry Technology Specialist – NOVONESIS

10:20 – 10:40

Where Global Café Culture Meets Retail: Scaling Foodservice Ideas to Retail Success

Jie Ying Lee, Senior Strategic Marketing Manager,Taste , KERRY Asia Pacific, Middle East & Africa

10:40 – 11:30

Photo Shooting and Juice Break

11:30 – 11:50

The Science of Joyful Taste

Guillaume Esch, Product Experience Lead, IFF

11:50 – 12:10

Global Trends in Juice Industry

Gosia Lodzinka, Global Head of Business Unit – Citrus & Tropical, DÖHLER

12:10 – 12:30

Flavours in Focus: From Regulation to Market and the Challenges Ahead

Burcu SEVEN DİNÇTÜRK – Regulatory Affairs Manager, AROMSA

12:30 – 14:00

Lunch

14:00 – 14:20

FMCG Full View Insights & Foresights

Esra Doyduk Yalçın, Beverage Industry Leader , NIELSEN IQ

14:20 – 15:20

Panel – Turning Risks into Strategy: Climate Adaptation and Economic Outlook

Moderator: Prof. Dr. Gökhan Özertan, Özyeğin University

Panelists: Global Economic Outlook and Its Implications for Türkiye –Prof. Dr. Erhan Aslanoğlu, Bilgi University – Climate Resilience in Agriculture: What It
Means for the Juice Industry – Ass.Prof. İrem Daloğlu Çetinkaya, Boğaziçi University

15:20 – 16:00

Juice Break

16:00 – 16:25

Future of How We Feed – Tech Driven Today and Tomorrow, Cem Aracı, Partner, Consulting Leader, PwC Türkiye

16:25- 16:50

Beyond Water – The Next Challenge, Prof. Dr. Erdem Görgün, Managing Partner, io Environmental Solutions

16:50 – 17:00

Closing Remarks & End of the Summit

17:30 – 19:30

Networking Reception at the Hotel – Featuring selected R&D Projects with TÜBİTAK
MAM/TÜGİP Food Themed Incubation Center *

PROTWIN
EXCEL4PRO
HÜÜP COFFEE
MELİT FARM
ŞİLE NATURAL
TETİS BİYOTEKNOLOJİ
FONKA Gıda
PROMOSEED

about MEYED

Turkish Fruit Juice Industry Association (MEYED) has been established in 1993 in order to bring the companies in the Turkish fruit juice industry together under the same roof. As the only representative of the industry, MEYED has 42 members.

2025
14th JUICEFUL ISTANBUL SUMMIT
11 September

Istanbul, Türkiye