Esra Doyduk Yalçın

Experienced leader in FMCG and Retail Industry with strong expertise in retail measurement, route to market analytics, data analysis, insight generation and market research. Experienced in strong relationship management and dedicated to delivering FMCG companies forward-looking insights and tools to support their growth in the rapidly changing market.

Studied in Kadıköy Anadolu High School, then graduated from Koç University in Business Administration in 2006. Started market research career in 2008 in NielsenIQ and led different international and local clients on FMCG Retail Measurement services and solutions during 14 years of experience in NielsenIQ. Currently leading Beverage Industry and Instore solutions.